Indigenous Crafts

1 article

Close-up of indigenous artisan's hands embroidering intricate details onto the Adidas Mexico World Cup jersey, showcasing traditional craftsmanship.

Adidas x Someone Somewhere El Tri Collection Weaves 150+ Artisans' Traditions

Over 15 months, 150 indigenous women artisans in Naupan, Puebla, meticulously brought 100,000 unique embellishments to life for Adidas's new Mexico World Cup jersey.

Elijah Vance·June 6, 2026